In order to get the desired exposure and to reach your intended audience, you must convey a clear, transparent public image. Being a copywriter and content creator, I always aim to turn your messages into words and to give your ideas real shape and context. I enjoy working for major, dazzling brands like Strenesse, Swatch, Secret Escapes, Tommy Hilfiger and Yahoo! Search Marketing to RAL, Deutsche Telekom and DHL, but I equally enjoy working for smaller, less grandiose names. I am made of – what many would call – a somewhat unorthodox creative spirit with 20 years of experience in copywriting, PR, content planning and translation. I've been freelancing for companies, agencies, other creative professionals and NGOs since 2004.
Whether you need a press release, an advertising or a web copy, you'll never receive a cookie-cutter result from Veralou. I can quickly immerse myself in any topic, adhere to the desired style and register, and perform my work in a reliable and professional fashion. I deliver ideas, concepts, and translations, I conduct interviews and offer coordination. I enjoy what I do and I do it right. I'm delighted that my customers agree. Most of them appreciate straightforwardness and sometimes a coarse joke, too. Even at times when we're all drowned in work. If this is something you can relate to, get in touch. I am a Vienna-born girl with Romanian roots and a lion's mane. A wild mix? Roar, yes indeed, that's my trademark! Whether in my words or works, contents or concepts – I'm all for an honest and authentic approach. What about you?
20 years of experience as editor, copywriter, concept creator & qualified translator
Highly individual, targeted copy for web, advertising, PR & creative translation (transcreation)
Within the scope of IT, telecommunications, procurement, healthcare, lifestyle, logistics, fashion, travel, and more
Brand-new transponder technologies, funky fashion, your procurement team's achievements, an extraordinary corporate or personal tale – so many stories are worth being told. However, they must adhere to a style that suits you and your business and hit the mark with the right audience – your target group. Content is capable of so many things – it can entertain, help, instruct, inspire, touch and seduce. And if the content you provide is valuable, convincing, authentic and magical, it doesn't matter which channel you choose. So let's get started, and make your messages stick!
Words and literature are my first love. After completing my qualifications as a translator and my English-Japanese studies (very exotic back then), I ended up in the PR and advertising industry. I earned my first stripes in the crazy fashion industry and later on moved into the realm of IT. Twelve years ago, freedom called and I am still following this call. Oh yes! Customers, channels, types of text, tonality – communication has so many face(t)s. I love making all texts strike a chord.
I work reliably and with dedication, drawing from a wealth of ideas and ensuring punctual delivery. What exactly are you looking for? A single text or a whole package for your new website? Multiple case studies? Do you already have a content strategy in place or do you need support? What is your target group and what kind of message do you want to convey? Do you already have an idea of the text tonality? All these questions (and many more) will be discussed as part of our/in the course of our briefing dialogue. I am also happy to send you my briefing form in advance. (See here why briefing is essential).
My prices rank among the industry average. Of course, there are always cheaper editors and agencies around. But quality comes at a price.
I usually work on a project-basis. This suits most customers as it is the most flexible and affordable alternative. My hourly copywriting rate is €70 whereas my daily rate is €560. When it comes to creating web texts, customers often prefer standard lengths and formats –therefore a price per word rate applies starting at a base price of 11 cents per word for texts up to 300 words, and going down to 10 cents per word for longer texts. Prices can vary depending on the quality of the briefing (for further details see here), complexity and deadline.
All prices are subject to VAT. I am always happy to discuss your needs and prepare your personally tailored quote. Just send me an email or give me a call.
Enough about me – let‘s talk about my blog ;-). Well, not quite. Below, my wonderful customers have put their opinions of me into their own words. Thank you! If you need further references or up-to-date samples, just let me know.
Ruth Bachmann, Executive Director vibrio. Kommunikationsmanagement Dr. Kausch GmbH, Munich
Eleanor Schoop, Communications & Change / Corporate Procurement Strategy, Deutsche Telekom AG, Group Headquarter, Bonn
Holger Kobler, Aviconet GmbH, Tobias R. Hoffmann, Managing Director Aviconet GmbH
Creative Project & Talent Manager | Creative Services (TCS)
iSP Amsterdam – A TransPerfect Company
Kevin Gillner, Chairman of the Management Board of international Experience e.V.